For practices shopping software
Plastic surgery software does four different jobs.
Only one answers the question your visitors are actually asking: what would I look like if I had this procedure? PreviewMD does, from one photo, and you get their name.
The four categories
What each one buys you, and who sells it.
The same four jobs are sold as plastic surgery software, aesthetic software or cosmetic surgery software. Most practices end up with several products across them. The claims below are each company’s own, checked August 2026.
The records layer
Charts, scheduling, billing
The system your practice runs on. Patient charts, consents, the schedule, billing and your reporting. This is what most people mean when they say plastic surgery software.
Who’s in it
ModMed, Nextech, PatientNow, Symplast, AdvancedMD, Tebra, athenahealth, DrChrono. Nextmotion covers the same ground for European clinics.
Who leads it
ModMed and Nextech, on their own numbers. ModMed claims the #1 plastic surgery EHR spot on the 2025 Black Book ranking. Nextech reports 5,500+ practices and a Best in KLAS 2025 award. PatientNow reports 5,000+ locations, and Symplast took Best in KLAS 2026 with a smaller footprint.
You replace this about once a decade. Pick it first, then decide what sits in front of it.
The imaging layer
Showing a patient how they could look after surgery
Tools that show a patient what their own surgical result could look like, before they have committed to anything. The 3D systems photograph them in the consult room and let you adjust the shape on screen. The AI tools generate a realistic, anatomically correct preview from one ordinary photo.
Who’s in it
Canfield VECTRA, QuantifiCare, Crisalix and Arbrea on the 3D and capture side. PreviewMD, ClinicOS, EntityMed and Ageless AI on the AI side, plus RealizeMD, which anonymises the results you already have rather than previewing a new one.
Who leads it
Canfield and Crisalix have been the incumbents for years. The AI side is new enough that nobody owns it yet.
The 3D systems are equipment: a camera, a room, a capital purchase, and the patient has to already be sitting in front of you. PreviewMD works from one phone photo, on your website and in the consult room, with nothing to install and no appointment needed.
The engagement layer
Looking after patients you already have
Everything a patient touches once they are already yours: education material, treatment plans, review requests, memberships and loyalty programs. It overlaps with the records layer, and some companies sell both.
Who’s in it
TouchMD, which Nextech bought in 2022. RepeatMD, Aesthetic Record, Boulevard and Zenoti on the med-spa side.
Who leads it
TouchMD in plastic surgery, RepeatMD in med spa and aesthetics.
This makes the experience better for the patients you have. It does not bring you new ones.
The conversion layer
Getting a name from the people already on your site
You almost certainly own several of these already: a contact form, live chat, a popup, a downloadable guide, a quiz, a cost calculator. Lead magnets are not a new idea. What they have in common is that they were built for any industry and they ask the visitor to do the work: hand over your details and wait for someone to call you back. Meanwhile the person on your site has one question in their head: what would I look like if I had this procedure.
Who’s in it
Forms, chat, popups, quizzes and guides from the general marketing world. Then the handful built for this question specifically: PreviewMD, ClinicOS, EntityMed and Ageless AI.
Who leads it
The generic lead magnets have been on practice websites for years and nobody owns that. Nothing yet owns the part that answers what the visitor actually came to find out.
It is the only layer that adds patients instead of serving the ones you have, and the only one you can measure: every answer comes with a name and a date attached.
The figures above are each company’s own public claim, checked August 2026.
What PreviewMD does
It answers the question on your website.
A visitor uploads one photo, gives you their name, and sees an anatomically correct picture of how they could look after the procedure. It takes about three to four minutes and they never have to book anything to see it. You get their name and contact details, from someone who has just pictured themselves having surgery.
A plastic surgeon with more than three decades in practice has fine-tuned the AI, and we built the system separately for men and for women, so the anatomy behaves the way it would in surgery. See every procedure we cover and every tool we connect to.
Before you buy
What to ask any company on this page.
Including us. A company that cannot answer these plainly is telling you something.
Does it create patients or serve the ones you have?
Both are legitimate. But a records system and a conversion tool are answering different questions, and a company that blurs the two in a demo is worth slowing down for. Ask which of the four layers above the product actually sits in.
Where does patient data live, and who signs the BAA?
Any tool touching charts or clinical history needs a BAA and a clear answer about storage. Tools that never receive clinical information have a simpler answer. Get it in writing either way, and ask your own counsel rather than the company selling it.
Is the price published?
Most of this category quotes through a sales process. That is normal for a records system, where the implementation genuinely varies. It is less defensible for a subscription tool, and it makes budgeting a negotiation.
Does it integrate with your EMR?
A lead that lands somewhere your team never looks is not a lead. Every major plastic surgery EMR can accept one: PatientNow, Nextech and ModMed all publish developer documentation for it. Ask them to show you the integration working into your system, not a logo on a slide.
What happens in month 13?
Annual terms, auto-renewal windows and notice periods are where the real cost of a bad fit shows up. Ask before you sign, not after.
Questions
What practices ask about plastic surgery software.
What is plastic surgery software?
It is four different categories of product sold under one phrase: the records layer (EMR, charting, scheduling, billing), the imaging layer (3D systems and AI tools that show a patient how they could look after surgery), the engagement layer (education, treatment plans, reviews, memberships), and the conversion layer (getting a name from the people already on your website). They are separate purchases from separate companies, which is why software demos in this industry often feel like they are answering different questions. They are.
What is the best plastic surgery software?
There is no single answer, because the four layers do different jobs and a practice usually runs more than one. The records layer is the anchor purchase and the names are well known: ModMed cites a #1 plastic surgery EHR position on the 2025 Black Book ranking, Nextech reports 5,500+ practices and a Best in KLAS 2025 award, PatientNow reports 5,000+ active locations, and Symplast took Best in KLAS 2026 for ambulatory plastic surgery. Choose that first, then decide what sits in front of it.
How is PreviewMD different from the other AI preview tools?
Three things, and they are the three worth checking on any of them. It is surgical, where Ageless AI covers injectables, weight loss and hormones and EntityMed leads with med-spa procedures. A plastic surgeon with more than three decades in practice has fine-tuned PreviewMD’s AI, and we built it separately for men and for women, so the anatomy behaves the way it would in surgery. Some competitors label their simulations illustrative. And PreviewMD stores nothing, so there is no library of patient faces behind it. Each comparison page covers one of them in full.
Is PreviewMD plastic surgery software?
It is one layer of it. PreviewMD shows a website visitor an anatomically correct picture of how they could look after a facelift or a breast augmentation, and captures their name in the process. It also works in the consult room. It is not an EMR, it does not chart, schedule or bill, and it is not a replacement for the system your practice runs on. It integrates with the tools you already use and sends the contact details straight in.
Do I need a separate tool to convert website visitors?
Only if your website is not already doing it. Most practice sites present a gallery and a contact form, and most visitors leave without using either. The conversion layer exists because the records system was never built for that job and does not claim to be.
Does plastic surgery imaging software replace an EMR?
No. Imaging systems capture and morph the patient; the EMR holds the record. They are usually bought separately and from different companies, which is part of why the category is confusing to shop.
How does PreviewMD get leads into my EMR or CRM?
Natively into GoHighLevel, by webhook into anything that accepts one, or through Keragon, whose directory lists 450+ systems including the major plastic surgery EMRs. The integrations page covers each route.
What does PreviewMD cost?
$249 per month for Starter, $449 for Pro and $999 for Elite, with extra previews at $1.00 each and a 14-day free trial. The full list is on the pricing page.
See your result before you decide.
14 days free on any plan. Card up front, cancel anytime.